More of this later, but again, briefly:
If you’re serious about making money on the Net, and you want a swarm of traffic to your website, you’ll need to consider a Pay Per Click [PPC] strategy. I’ve already mentioned Google as the market leader, but don’t ignore the other search engines. They provide a similar service, and for the most part, they’re cheaper than Google. But remember, you get what you pay for in life, and the Net’s no different. There are hundreds out there, so suck it and see!
Yahoo are the second ranking search engine, but don't forget MSN, Ask Jeeves, and many more. Compare their rates and their service. Compare click bids on your keywords with the competition, and decide how much you can afford.
If you’re just starting out on a limited budget, don’t commit yourself to big bucks on your keyword bids. Suck it and see!
Again, there are thousands of Net programs offering instant traffic to your site, and again, most are useless, but a few are worth exploring. Check the cost, is it a ‘one off’ payment, or a recurring monthly payment?
Factor it into your budget.
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