Wednesday 18 August 2010

ADVERTISING

So you’ve set up your website, it’s loaded with goodies to tempt even the most discerning palate, and you’ve got your carefully selected affiliate links in place. So all you need do now is sit back and wait for the millions to roll in! Wrong!

It doesn’t matter how you square the circle, if surfers don’t know you’re out there, you’re dead in the water, and all that time and effort has been wasted, not to mention your hard earned cash. You won’t make a dime unless you get traffic to your site, and again, like so many internet marketing strategies, there are thousands of programs out there offering unlimited traffic. A few are good, the rest useless.

The biggest hitter in online advertising by several miles is Google. They’re raking in $10 million a day, so they must know what they’re doing. Google claim their Adwords program reaches over 80% of Internet users, and they may be right.  And don't forget Adsense, which is free!

But don’t confine your advertising strategies to just one big hitter. Yahoo, MSN and Hostned should be included in your list of "must do".

There are many other tools to apply:

• Blogging – start your own blog and plug your products and your website. There are also free blogging sites where you can do the same thing, and reach thousands.  I shall be devoting a number of articles in this series to blogs, so be patient.  Let's go one step at a time.

• Free Directories

• Ezines

• Press releases

• Classified Ads

• eBay

All these will be explained in future articles.

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